Future State is an innovation and imagination studio founded by Hannah O'Neill. Connector, activator, strategist, and executive coach.

After 13 years working with global brands and their leaders, Hannah learned firsthand that you can't separate who you are from what you do. Blending strategy, culture, and coaching into one approach, Hannah will help you see your Future State so clearly that building it becomes inevitable.


WE WORK WITH

WHAT OUR CLIENTS ARE SAYING*

  • lululemon


    ''lululemon couldn't have asked for a better partner to bring our campaign to life, guests left feeling empowered, motivated, and more connected to our brand''

    Laura O'Hanlon
    Community Manager, lululemon

  •

    Chloé


    ''As a host Hannah drew our top tier media guests deeper into the world of Chloé with every word. A masterclass in brand storytelling''

    Paul Benbow
    National Fragrance Educator
    Coty Luxury / Chloé

  •

    Betty and Biddy


    ''Hannah is the strategic partner I turn to at every stage of our growth. There is measurable ROI from every conversation''

    Fiona Fitzsimmons
    CEO,
    Betty and Biddy

  • Wildflower


    ''There isn't a part of my life or business that hasn't been changed for the better by working with Hannah''


    Danielle Garner
    Founder, Creator
    Wildflower Studio

RECENT WORK WE LOVED*

  • Scope Ophthalmics


    A keynote to activate an innovation mindset across Scope Ophthalmics' global teams.

  • Inchera


    Brand strategy, positioning, and creative direction for boutique executive search firm, Inchera.

  •

    Executive coaching


    Executive coaching for Dennis, a Google sales leader stepping into his identity as an investor.

  •

    University College Cork


    Developing strategic positioning and narrative for a globally recognised innovation hub at University College Cork.

OUR BELIEFS

  • That means anyone can start something and an idea can come from anywhere.

  • When innovation belongs to everybody, opportunity belongs to everybody.

  • We create structured space to play in the playground of possibility.

  • We work at the intersection of personal and professional, commercial and creative, work and play.

  • We work with you to fulfill that capability in the way that is best for you.

  • We listen with open ears, open hearts and an open mind.

  • Our mandate is always bolder, better, for long-term impact and for the greater good.

Now/Next

Tastemakers and culture shapers tell us what is happening now and next in their worlds

  1. Read more: Jess Druey's Now/Next in wine.
    Jess Druey's Now/Next in wine.

    Jess Druey's Now/Next in wine.

    When Jess Druey founded Whiney Baby, she knew almost nothing about wine.

    Here, she tells Future State how she built the first wine brand for Gen Z and why she advises aspiring entrepreneurs to lean into what they don't know.

    Read more
  2. Read more: Katie Mitchell's Now/Next in brand environments.
    Katie Mitchell's Now/Next in brand environments.

    Katie Mitchell's Now/Next in brand environments.

    Katie Mitchell has created brand worlds for clients including Meta, Nike, and Converse. 

    Here, the Managing Director of Seen Studios shares her insights on what’s happening now and next in the world of brand environments.

    Read more
  3. Read more: Eniye Okah's Now/Next in sun protection.
    Eniye Okah's Now/Next in sun protection.

    Eniye Okah's Now/Next in sun protection.

    Eniye Okah has created an SPF that can reduce your skin's cortisol levels and boost your mood.

    From her kitchen table in London, she tells us what is now and next in the sun protection category.
    Read more
  4. Read more: Holly Gilbertson's Now/Next in sport culture.
    Holly Gilbertson's Now/Next in sport culture.

    Holly Gilbertson's Now/Next in sport culture.

    From a train headed towards Paris, PACER's Managing Partner Holly Gilbertson tells us what’s happening now and next in sport culture.
    Read more