Future State is an innovation and imagination studio founded by Hannah O'Neill. Connector, activator, strategist, and executive coach.

We find the truth you're sitting on and turn it into the thing you're known for.

Founders building their own thing. Creators scaling their IP. Brands looking for new ways to connect. Organisations wanting to mobilise their people. We work with those at the threshold of what's next.

After 13 years working with global brands and their leaders, Hannah learned firsthand that you can't separate who you are from what you do. Now, she blends brand strategy, culture, and coaching into one approach that will help you see your Future State so clearly that building it becomes inevitable.


WE WORK WITH

RECENT WORK WE LOVED*

  • lululemon


    Hosting two community events to celebrate lululemon's Together We Grow campaign.

  •

    Betty and Biddy


    Helping Betty and Biddy, one of Ireland's best-loved jewellery brands, to connect with its audience.

  •

    Inchera


    Brand strategy, positioning, and creative direction for boutique executive search firm, Inchera.

  •

    Chloé


    Hosting an immersive brand experience to launch Chloé's new fragrance, L’Eau de Parfum Intense.

  •

    Scope Ophthalmics


    Activating an innovation mindset across Scope Ophthalmics' global teams.

  • Wildflower Studio


    Transforming culture and leadership structure for Wildflower Studio.

  •

    Executive coaching


    Executive coaching for Dennis, a Google sales leader stepping into his identity as an investor.

  •

    UCC


    Developing strategic positioning and narrative for a globally recognised innovation hub at University College Cork.

OUR BELIEFS

  • That means anyone can start something and an idea can come from anywhere.

  • When innovation belongs to everybody, opportunity belongs to everybody.

  • We create structured space to play in the playground of possibility.

  • We work at the intersection of personal and professional, commercial and creative, work and play.

  • We work with you to fulfill that capability in the way that is best for you.

  • We listen with open ears, open hearts and an open mind.

  • Our mandate is always bolder, better, for long-term impact and for the greater good.

OUR BLOG: Now/Next

  1. Read more: Jess Druey's Now/Next in wine.
    Jess Druey's Now/Next in wine.

    Jess Druey's Now/Next in wine.

    When Jess Druey founded Whiney Baby, she knew almost nothing about wine.

    Here, she tells Future State how she built the first wine brand for Gen Z and why she advises aspiring entrepreneurs to lean into what they don't know.

    Read more
  2. Read more: Katie Mitchell's Now/Next in brand environments.
    Katie Mitchell's Now/Next in brand environments.

    Katie Mitchell's Now/Next in brand environments.

    Katie Mitchell has created brand worlds for clients including Meta, Nike, and Converse. 

    Here, the Managing Director of Seen Studios shares her insights on what’s happening now and next in the world of brand environments.

    Read more
  3. Read more: Eniye Okah's Now/Next in sun protection.
    Eniye Okah's Now/Next in sun protection.

    Eniye Okah's Now/Next in sun protection.

    Eniye Okah has created an SPF that can reduce your skin's cortisol levels and boost your mood.

    From her kitchen table in London, she tells us what is now and next in the sun protection category.
    Read more
  4. Read more: Holly Gilbertson's Now/Next in sport culture.
    Holly Gilbertson's Now/Next in sport culture.

    Holly Gilbertson's Now/Next in sport culture.

    From a train headed towards Paris, PACER's Managing Partner Holly Gilbertson tells us what’s happening now and next in sport culture.
    Read more